NCsoftÊs operating profit fell 55% from the previous year. Even though Lineage W has added to November last year, Marketing Benefits and labor costs have been overlapped and the increase in marketing costs and labor costs have been overlapped and earnings were deteriorated.
NCsoft announced its annual and 4Q earnings on May 15th. Last year, NCsoft has recorded sales of W2.37.8bn, operating profit of W375.2bn, and net profit of W375.7bn. Sales decreased by 4% from the previous year, operating profit and net profit fell 55% and 33%, respectively.
If you look at sales by region, the decline in domestic sales accounted for the largest share. Last year, NCsoft domestic sales decreased by 21.7% from 1 to W575.2 billion won. Lineage M Taiwan, etc., Royalty Sales, and 21% reduced by Lineage M. As an existing product global service, Asia and North America and European sales increased by 392.8% and 21.1%, respectively, but the proportion of two parts accounted for 19.3% and 5%.
By product, Mobile games have only reached 1,630.5 billion won, decreased by 4% from the previous year. Lineage M has been reduced by 34.1% to W545.9bn, and Lineage 2m decreased 23.2% to W652.6bn. Last year's blade & Soul 2, which was 54.4 billion won.
However, Lineage W launched in November last year W3,57.6 billion won. NCsoft has achieved the highest records in the main indicators such as concurrent users in Lineage W, and the user traffic is steadily increasing.
PC Online Games fell 7% from the previous year, Lineage W134.1bn, Lineage 2 to 99.7 billion won, 74.9 billion yuan, 74.9 billion won, Blade and Soul W43.6bn and Guild Wars 273.7 billion won.
Overall, Lineage W was dwelled, but Lineage M has a poor earnings, such as Lineage M, Among these, operating costs, such as marketing costs and labor costs, and operating profit declined significantly. Last year, NC Soft operating costs are 1.9,33.6 billion won, which increased 21.5% from the previous year. Marketing expenses are W282.6bn, which increased by 122% due to increased marketing activities due to new production, and labor costs are 849.5 billion won, increased by 18% due to increased manpower and new performance and compensation payment.
On the other hand, NCs Soft Hongwon Joon CFO is "actively pursuing efficiency in terms of labor costs and advertising expenses in terms of advertising expenses," said NCPO, "I am promoting efficiency to work," he said, "he said. It is a part of the concept. "
Meanwhile, NCsoft released five new new work, including TL, Project E, Project M, on the 14th. MMORPG, Interactive Movie, Battle Royal, and Collection RPG, including a variety of genres games are prepared as global market targets. Hong Won-joon CFO said, "It is a great idea that the domestic market is hard to improve its value. He confirmed the potential in the global market, and it is the top priority to leap to the global game company. " Lineage W is expected to launch in Western countries such as the United States and Europe in the early third quarter, and TL is aiming for global launches in the fourth quarter. In addition, we plan to launch a number of new units from 2023 to 2025 to global.
In addition, it is preparing to introduce NFT in Lineage W, which is released in Western rights in the second half of the year. However, Hong Won-joon CFO has a firm philosophy that the block chain technology should be able to provide new value that had never been to now to our users. It is believed that it is a prerequisite for altitude and stable, and maintaining a stable maintaining a stable system. "
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