Console producers such as Microsoft (MS) and Sony traditionally sell hardware at a cost and loss. It is known that Microsoft will lose $100 to $200 if you buy Xbox. It is said by Phil Spencer, the Microsoft Gaming CEO.
In an interview with CNBC on the 26th, Phil Spencer said, We are paying about $100 to $200 because we subsidize the cost every time we sell Xbox Series X and Series S. The owners are to buy accessories or software.
Phil Spencer also mentioned the game pass's revenue model. The game pass can be used by paying $ 10-15 per month (7,900 ~ 11,900 won in Korea) depending on the grade.
In the Tech Live Conference, Phil Spencer said, Xbox owners can access popular content and various titles through the game pass. It occupies.
However, Phil Spencer predicted that the game pass would not become the company's main revenue model. At the conference, he mentioned the recent subscription growth of a slowed game pass, saying, There is no future from 50-70%of sales (omitted). I explained.
Meanwhile, even after Sony raised the price of the PS5 due to the rise in international inflation this year, Microsoft said there was no plan to raise the price of the Xbox Series X and S. But in Tech Live, Phil Spencer foretells price hikes on some items, but said that there will be no impressions until the end of the upcoming holiday season.
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